Land is needed for all Buildings and for most Trees and Regular Decor. If you have no land, some clones can not be spliced as they require their own unique building to be built. To play further in the game, it is wise to purchase some more land space.
At the bottom right of the screen there is a yellow "Land Watch" counter, located between the Spirit Watch counter and the Live Newsfeed. The Land Watch button appears with green and red arrows similar to those used in the real-world stock market. This button is updated with the current amount of used and available land. Tap on the Land Watch counter to see your current land level and the price and reward for the next level of purchase.
The prices of leveling up increase with each purchase. If you have built a Law Firm, however, you can level up at the cost of 40 Utopium instead of paying with Coins. This is either possible at the "Expand" screen or at the Law Firm itself. Note that after leveling up using Utopium, your level increases and thus the Coins cost for an additional level up also increases.
It's possible to get discounts on the cost of expanding by Coins. By adding items that increase Spirit (generally Decor), you can increase your discount up to 75%. Therefore, it's generally considered wise to maximize your Spirit before using the Land Watch upgrade, especially at earlier levels.
Here are the expansion costs WITHOUT discount:
|Current Level||Current Max Land||Current Max Spirit||Expand by Coins Cost||Reward After Expanding|
|1||10,000||+10 Land, +1 Utopium|
|2||40||12||25,000||+10 Land, +1 Utopium|
|3||50||14||80,000||+10 Land, +1 Utopium|
|4||60||16||150,000||+10 Land, +1 Utopium|
|5||70||18||260,000||+10 Land, +1 Utopium|
|6||80||21||490,000||+10 Land, +1 Utopium|
|7||90||24||960.000||+10 Land, +1 Utopium|
|8||100||27||1.800.000||+10 Land, +1 Utopium|
|9||110||30||3.200.000||+10 Land, +1 Utopium|
|10||120||33||5.400.000||+10 Land, +1 Utopium|
|11||130||39||9.000.000||+10 Land, +1 Utopium|
|12||140||45||14.000.000||+10 Land, +2 Utopium|
|13||150||51||22.000.000||+10 Land, +2 Utopium|
|14||160||57||34.000.000||+10 Land, +2 Utopium|
|15||170||63||49.000.000||+10 Land, +2 Utopium|
|16||180||75||70.000.000||+10 Land, +2 Utopium|
|17||190||87||94.000.000||+10 Land, +2 Utopium|
|18||200||99||120.000.000||+10 Land, +2 Utopium|
|19||210||111||140.000.000||+10 Land, +2 Utopium|
|20||220||123||160.000.000||+10 Land, +2 Utopium|
|21||230||141||180.000.000||+10 Land, +2 Utopium|
|22||240||159||200.000.000||+10 Land, +2 Utopium|
|23||250||177||220.000.000||+10 Land, +2 Utopium|
|24||260||195||240.000.000||+10 Land, +2 Utopium|
|25||270||213||260.000.000||+10 Land, +2 Utopium|
|26||280||237||280.000.000||+10 Land, +2 Utopium|
|27||290||261||300.000.000||+10 Land, +2 Utopium|
In old versions of the game, players found that the maximum amount of land was capped around 1515. Attempting to purchase more land resulted in a message of: "NO MORE LAND AVAILABLE". In the current version of the game, the maximum Land value is always a multiple of 10. It is unknown at what value the current maximum amount of land is capped.
Where in old versions of the game the Land cost stopped scaling after level 27 (costing 300 mil or 75 mil at maximum discount), it is not the case in the current version of the game. Players have noted that even after level 30 the expand cost keeps increasing linearly.
After each level up, the amount of Spirit need for maximum discount also increases:
Up to lvl 5, the Spirit needed to increase the discount increases by 2 per level.
Up to lvl 10, by 3 per level.
Up to lvl 15, by 6 per level.
Up to lvl 20, by 12 per level.
Up to lvl 25, by 18 per level.
After that, the Spirit needed for a maximum discount increase by 24 per level.
One time offers & Opportunities
After a certain level, each expansion summons a special clone on one of your Roadways. It presents an offer rewarding you a unique Utopian Mansion in exchange for an in-app-purchase (at the cost of real money). If you close the pop up window, the clone will disappear until you level up again.
The following one time offers DO NOT EXIST ANYMORE in the game. They were present in older versions of the game and are listed here for informational purposes only.
When you expand you will receive a special delivery that usually contains 10 land and 1 or 2 utopium, but sometimes you will randomly get a special opportunity or one time offer that can be accepted. Below you'll find the offers. It is not known if there are special requirements to be met to get one of these opportunities.
|Name||Reward (These offers are discontinued)|
|Black Market Sale||A 24h sale on real money utopium and coin purchases.|
|Legal Loophole Lollapalooza||A second level up for 20u|
|Arbitrary Arbitrage Opportunity||Converting utopium to double the amount of coins you normally receive.|